Don't Fall Down! - Whiteshark
Instagram AR Experience
2021

Instagram Based Augmented Reality Game

  • Whiteshark is a Gaming Peripherals brand based in the Adriatic Region. Whiteshark & Arch Agency contacted us to create an amazing experience for them and their Social Media Followers during holidays. 
  • We have created and designed an Augmented Reality Instagram Game based on the popular 2001 game called “Icy Tower”. 
  • When it comes to the feel and design of the game we have created a Holiday based Experience since the game was used as promotional material during the holidays. The main character of the game is a 2D-based Shark that is controlled by the head movement of the player itself. 
  • The main goal of the game is to get the highest score possible when playing the game and some of the players managed to achieve more than 1000 points within a single game which was truly remarkable to see. 
  • When it comes to the data and the campaign itself, the Augmented Reality Filter generated more than 240,000 impressions and was shared more than 2000 times by people from all over the world.
  • You can view the game and try it yourself on the official @whiteshark Instagram profile.
See the preview of the game.