Become Cheeseburger, Fries or Pizza
Instagram AR Experience
2021
  • We have created three fast-food-based Instagram AR Experiences where users are able to become Pizza, Cheeseburger as well as French Fries.
  • This project was created as an internal project within the company where we showcase some of the possibilities of Social Media Augmented Reality when it comes to face manipulation & animation. 
  • When it comes to the functionality of the filters using face-tracking methods we are able to see weather user has opened-closed their mouth and eyes and with that information, we display different animations on the 3D Models depending on the current face gestures made by the user itself. 
  • When it comes to the Cheeseburger filter we have also implemented a high-pitched voice within a filter to get the best experience for the user. 
  • When it comes to the data and the usage of the filters, the experiences have been viewed and used more than 15,000 times on Instagram without any sort of paid advertising and promotion.
  • If you want to test the filters and share them on your social media they are available on our official Instagram profile @definitioneight

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Instagram AR Experience